Eco-Age works with brands as a consulting agency. They visit a brands suppliers to assess all parts of the supply chain to experience the actual conditions the workers experience. They raise awareness to the brand about the conditions of their supply chain and suggest initiatives in line with social justice, corporate responsiblity, and environmental stewardship. When a brand brings their company in line with these initiatives, Eco-Age awards that brand the Green Carpet Challenge brandmark. The GCC brandmark may be given to an entire brand or to a line of clothes within a brand.